Being a Scrum Master in a company is much more than just attending a 2-day training to get certified. Whilst your role is to primarily coach the team, it is also to teach, give advice, be a mentor and role model of the Agile and Scrum values and principles. This is not always an easy task. The knowledge and skills you need as a Scrum Master will grow through education, perhaps some additional coaching and most of all the experience and support of other Scrum Masters in your organization and network.
More and more large corporates want and need to embrace agility. Becoming agile starts with achieving a shared understanding of the values, principles, and key practices. The challenge is to provide learning to thousands of employees. We’re finding that corporations are seeking solutions that are more cost-effective than sending individuals to training here and there. The Corporate Learning Program, co-created with the client, is more effective, in many ways.
Culture is, briefly, “the way we do things around here”. It is the context of all activities within an organization and sets the norms for what behaviour is acceptable and what is not acceptable. It has a very strong influence on how people behave. And companies that are unaware of their culture, uninterested in what it means, or lacking the right tools, risk ending up with a culture that does not fit their strategy.