Focus on Value Creation

By ORGANIC agility, Webinar

Find out what your customers actually need and how to get it to them

Our coach Lasse Ziegler, continued on our ORGANIC agility webinar series by addressing Principle #3 - “Focus on Value Creation”. A successful organization must be good at delivering value to its customers. There are two sides to this equation.

Photo by Annie Spratt on Unsplash

Firstly, the organization needs to understand what value is. This is related to market dynamics and the identification of the target groups associated with a specific market segment. Identifying what is valuable to a target group is a process that requires validation, not an assumption to be made on the fly or within the organization's own echo chambers. So, what is value? And what do the customers describe as valuable? These are questions we need to ask ourselves as a company that wants to provide value to our customers. We can not assume that value to us means the same to the client. 

Secondly, the organization needs to understand how to create value more effectively. Under high levels of uncertainty and volatility, the concept of value can shift significantly within a short timeframe. This is why delivering effectively and establishing fast feedback loops between the market and the organization is of vital importance.

Whilst Lasse was going through the topics, he briefly touched on some of the tools we use for discovering the value stream as well as how you can design an organization to deliver on a value stream. The ORGANIC agility Portfolio System Design is a package that aims at creating/designing a streamlined approach to value delivery. Both tools, Value Stream Discovery and the Competence Mapping, were presented during the webinar. 

If you would like to take a closer look at the tools, please visit our website, or get in touch with us to schedule a call to discover more together! We are keen to explore how you can work towards creating better value for your customers. 

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To learn more about the topics touched in this webinar, and to get a more in-depth insight into ORGANIC agility®, we recommend attending the ORGANIC agility Foundations valid for CAL E + CAL T + CAL O training with us remotely!

For those that joined our series of webinars for the first time, we strongly recommend viewing the recordings from our past webinars if you want to get up to speed for the next sessions. Upcoming and past ORGANIC agility webinars are listed here, along with other recordings on Agile and Scrum topics, so feel free to take a look!


You are also welcome to have a look at our book ORGANIC agility Foundations: Leadership and Organization!

The recording is available online. Feel free to watch it again and share with your network. It is also available on YouTube.


Below you will find the slides, with some further content. Please also feel free to share the slides around.

It was great to have you join our webinar, and see you at the next ones 🙂

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